Nice to Meet You.
I’ve been working in advertising since the early days of digital and social media marketing, when influencers were just bloggers, and influencer marketing wasn’t really a thing.
I bring years of agency know-how as I partner with purpose-led marketers across industries from beauty to consumer tech.
Throughout my career, I fell in love with influencer marketing’s power and utility. Not many channels deliver credible endorsements, audiences access, and quality content at scale—though only possible through careful planning and genuine connection.
People who know me well say I’m empathetic, positive and incredibly loyal. I’m a generator of new ideas, but I also execute. I’m a connector. I bring people together to solve problems creatively.
Even as my business grows, the way I work is truly bespoke. I tailor my services and working style to suit the project, whether acting as a hired gun to carve out an influencer strategy, or taking a seat at the table and building for the long haul.
No matter what the arrangement, to this day—whether working with clients, collaborators or influencers—building lasting relationship is still my #1.
"She loves the work and it shows"
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"She loves the work and it shows" 〰️
Principles That I
Live and Work By.
All are welcome.
Sharing is caring.
Listen more.
Kindness is cool.
Make work fun.
Do the next right thing.
What I Believe.
People come first.
“Your network is your net-worth.”
Values create value.
Inspiration is everywhere.
Short term thinking is short sighted.
Bigger isn’t better.