Strategy + Stewardship ~

Strategy + Stewardship ~

cast

Influencer and social media marketing can be
a hot mess or a home run.
I help marketers find their footing, launch successful influencer strategies, identify the right talent and tools, and build institutional knowledge along the way.

Services

Practice Areas

  • Influencer Marketing.

    Influencer strategy
    Influencer discovery and outreach
    Activation oversight and evaluation
    Agency and platform searches
    Influencer ops, org design + staffing

  • Research & Insights.

    Content audits
    Customer insights
    Competitor intel
    Trend forecasting
    Executive education

  • Strategy & Creative.

    Brand strategy
    Comms strategy
    Social strategy
    Brand storytelling and content
    Creator-led campaign ideation

Sample Deliverables

  • Influencer strategies
    Influencer talent lists
    Creator briefs
    Playbooks
    Content strategies

  • Marketing plans
    Content calendars
    Licensing matrixes
    Community growth plans
    Investment plans

  • Evaluation matrixes
    Agency briefs + RFPs
    Platform audits
    Job descriptions
    Landscape analysis

  • Competitive audits
    Trends presentations
    White papers
    Surveys
    Seminars

 
 

WORKING TOGETHER

We will design a solution tailored to your needs.