Collectively Inc

An award-winning influencer marketing agency.

Overview

SITUATION:

High-growth independent agency needed to supplement its internal team with extra horsepower on priority B2B marketing initiatives and thought leadership.

PARTNERSHIP

A recurring seasonal collaboration with key leads from my former agency (3+ years and counting).

Services

  • B2B Marketing Strategy

    A content-forward marketing strategy designed to enable and empower agency sales and account teams throughout the year.

  • Original Research + Reporting

    Original research and data analysis, report development and syndication of agency’s annual publication on state of the influencer industry.

  • Content Development

    Monthly industry newsletter creation, case studies and blog curation, award show and speaking opportunity submissions.

“Caroline is one of the rare senior marketing leaders who is as fluent in high-level brand strategy as she is in the nitty gritty execution of marketing work across social, email/direct, content, and influencer activations.

I was lucky to work closely with her on a major overhaul of our marketing strategy at Collectively, and was always impressed by her systems thinking, creative ideation, fine attention to detail, and thoughtful collaborative style.

I'd recommend Caroline to just about any organization looking for her support as a consultant or as a senior leader managing teams.”

— Natalie Silverstein,
VP of Innovation @ Collectively

More Work