Odele Beauty

Affordable clean hair care that works for the whole family

Overview

SITUATION:

Fresh off its Feb 2020 Target debut, Odele had not yet formalized an approach for building influencer relationships, nor solved how to staff and operate the discipline.

PARTNERSHIP

A year-long ‘in-house’ collab with Odele’s founding team and agency partners that spanned strategic planning to daily influencer activation.

Services

  • Program Definition and Management

    Influencer recruiting, briefing and relationship management, owned content recommendations to maximize partnerships

  • Infrastructure + IP Development

    Communications flows + processes, influencer marketing software selection, onboarding, administration and training

  • Evaluation and Insights

    Ongoing assessment of tactics and partners, recommendations for optimization and areas + service providers for future investment

“We were so lucky to have found Caroline to help define, build + execute our strategy as it relates to all things community + partnerships at Odele.

Tackling social can be a beast for a small company—but Caroline has a bias for action and an ability to prioritize what’s most important as well as test, learn, iterate, in an industry that changes on the daily.

Detail-oriented and curious, she’s a natural connecter and I am forever grateful to her for giving us the tools to be set up for success in this space!”

— Lindsay Holden,
Co-Founder @ Odele Beauty

More Work