Switcher Studio

An iOS video production app that takes the complexity out of livestreaming.

Overview

SITUATION:

The software startup needed to get in market and showcase its potential through meaningful collaboration with social media content creators— an important customer segment and marketing channel.

PARTNERSHIP

A two-phase engagement with Switcher’s founder + executives to shape the company’s vision for influencer marketing, then train a newly-hired team.

Services

  • Executive Education

    Budget planning and forecasting, staffing and role definition, competitor research and best practices

  • Influencer Strategy

    Holistic strategy leveraging sponsored content, in-kind activation and ambassador style collaborations designed to unfold over 3, 6, 12 months.

  • Team Training

    Onboarding and oversight, strategic production support to expedite launch (contract development, activation plan creation, and influencer-facing briefing materials).

“Caroline has been amazing to work with. Talk with her for 5 minutes, and you understand that she is a highly experienced and expert marketer.

She has the unique ability to see both overall vision of a strategy, and execute down to the most granular detail. Any marketing program she is involved with will be in excellent hands.

I look forward to working with Caroline as we continue to develop and implement an amazing creator/influencer marketing program at Switcher Studio.”

— Nick Walker,
Creator Development @ Switcher Studio

More Work