Switcher Studio
An iOS video production app that takes the complexity out of livestreaming.
Overview
SITUATION:
The software startup needed to get in market and showcase its potential through meaningful collaboration with social media content creators— an important customer segment and marketing channel.
PARTNERSHIP
A two-phase engagement with Switcher’s founder + executives to shape the company’s vision for influencer marketing, then train a newly-hired team.
Services
-
Executive Education
Budget planning and forecasting, staffing and role definition, competitor research and best practices
-
Influencer Strategy
Holistic strategy leveraging sponsored content, in-kind activation and ambassador style collaborations designed to unfold over 3, 6, 12 months.
-
Team Training
Onboarding and oversight, strategic production support to expedite launch (contract development, activation plan creation, and influencer-facing briefing materials).
“Caroline has been amazing to work with. Talk with her for 5 minutes, and you understand that she is a highly experienced and expert marketer.
She has the unique ability to see both overall vision of a strategy, and execute down to the most granular detail. Any marketing program she is involved with will be in excellent hands.
I look forward to working with Caroline as we continue to develop and implement an amazing creator/influencer marketing program at Switcher Studio.”
— Nick Walker,
Creator Development @ Switcher Studio
More Work