DCW éditions

An inspired French lighting company.

Overview

SITUATION

Ready to enter the North American market, DCW éditions needed to refine its influencer collaboration approach to credibly resonate with US-based creators and audiences alike.

PARTNERSHIP

Three-month advisory role working with Paris-based CEO + CMO to develop a detailed program strategy and a credible local staffing solution to carry out the vision.

Services

  • Production Partner Search

    Talent exploration to identify, select and onboard an influencer program manager to expand the team’s operation and expertise

  • Regional Strategy + Playbook

    Phased influencer strategy and actionable playbook with detailed briefs to commission impactful content and establish long-lasting relationships

  • Custom Talent List

    Bespoke curated spreadsheet with detailed data and POV on prospective influencer partners who fit the strategy and brand aesthetic.

More Work